In the current environment where employers are risk averse, executives who demonstrate specialist knowledge, who are experts in a niche field, are in high demand. Individuals may offer several areas of expertise. However, when promoting qualifications to a decision maker, it is better to focus on that employer’s specific challenge and present success stories showing relevant experience. After getting a hiring authority’s attention and earning their confidence, it may then be appropriate to mention additional competencies and professional interests. Employers are focused on addressing their priorities and limiting their risk. Therefore, employers favor hiring experts with a proven track record matching their needs. Don’t dilute your value with weak messaging about the specific skills and knowledge an employer wants.


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