Personal branding is one way to maintain your value when changing careersAn outsider’s perspective can be an effective way to eliminate challenges by separating from the been-there-tried-that-mentality and applying new ideas, especially solutions that have worked out elsewhere. Candidates seeking a position in a different industry may face strong and broad employer resistance. To overcome hiring authorities’ reluctance which stems from their desire to avoid risk, every candidate, but especially those who do not have direct experience, must demonstrate that they have the ability and are committed to deliver without mistakes and minus a potentially costly learning curve.

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