There’s universal agreement among career industry professionals that job searching is a marketing project. Marketers will affirm that their success is dependent on their counterparts in sales producing results based on marketing’s directives. Similarly, while resumes should be treated as marketing tools and not be created as purely a career history, candidates must embrace a sales mindset to produce a positive outcome from their marketing efforts. This means that job seekers must be committed to their mission, be curious to identify how to engage the right contacts, boldly and courageously reach out to strangers to expand their network connections and confidently present their interest and promote their qualifications to attract attention from hiring authorities and decision-makers.


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