A major cause of job search failure is timing. If you don’t want to be self-employed and want to work for others, you need someone to offer you the chance to provide your knowledge and skills and in exchange, they will pay you for your contribution. Here’s the rub: a potential customer/employer may not recognize or may not want to pay to address their problem OR they may not realize that here’s an opportunity for you to help them. It’s up to you to promote yourself and communicate HOW you can help. You may have to identify or label their need for them because they may not recognize a problem, have adjusted to living without any correction, may not prioritize a particular situation or may not think it’s something that you or anyone can fix. An unadvertised job is not always a vacant position, but a need waiting to be identified and for a clever candidate to describe a solution. An employer’s need is a prospective hire’s new career opportunity waiting to be discovered and raised to a higher priority within the organization. A funded role is created when there’s a talent solution available and importantly, the opportunity and potential new employee are visible to the decision maker.
You may wonder how an employer can miss that you can help them. You need to present the solution, not by asking them to hire you but by showing how your contribution will add to their success through an improvement, cost reduction or revenue generation.
Land an unadvertised job in the hidden job market
> Initiate an introduction to the appropriate hiring decision maker and promote yourself, Network Purposefully, to carefully selected hiring authorities who are either decision makers affiliated with one of your target companies or an individual who can influence hiring decision makers and open doors, mentor, sponsor, support, advise, etc.
> For each of your top decision makers and/or top target companies put some skin in the game. Show that you are prepared to share the risk and are seriously interested in collaborating. Devise a strategy to grab their attention by demonstrating your potential contribution. Give them a taste of what you can produce with a relevant example or sample drawn from their actual experience.
> Don’t expect employers to come to you with what they want. Rather, identify where your knowledge and expertise can add value. Detail how your relevant experience applies to them. Emphasize your impact on the bottom line, on revenues, on cost savings, on improved processing, customer satisfaction and retention and other measurable benefits.
Follow up regularly until you are told to go away or you are no longer interested. Don’t take lack of response as a permanent no. Stay on the radar. Don’t ask for work. Do offer an idea, start a discussion, share info, give every one of your networking contacts something remarkable especially to them so they don’t forget you! Just as much as you want an offer that satisfies your requirements, an employer needs you to address their needs. Either of party can initiate the transaction. As the candidate, you have more control when you contact the employer first rather than responding when they announce an open position and every one of your competitors jumps to toss themselves into the applicant pool.
← Back to The JobWhiz Blog